Friendster campaigns for stars

Singapore - Friendster and Global One Media's 'italentstar' was led by a digital campaign, supported by print, helping the competition recieve over ten thousand applicants.

This was Friendsters first regional foray into talent search and the event leveraged on its reach to internet savvy users of at least 16 years of age. A 'call-for-entries' campaign was launched late December as banner ads were placed in Friendster to promote the event.

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