The value-add of design for any business is the creation of competitive advantage.
The application of design can:
- increase sales
- increase the price premiums of products and services
- increase market share
- reduce costs of production
- improve market positioning
- increase customer loyalty and reduce customer complaints
- create new products or services that can open up new markets
- reduce the time it takes to get products from concept to execution
- improve the environmental sustainability of products and services
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