Live from ACCM: DMA's Greco Kicks Off 25th ACCM; Focuses on Keeping Channels Open

May 20, 2008 — Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. today welcomed attendees to the 25^th Annual Conference for Catalog and Multichannel Merchants (ACCM). The conference, which is being held at the Gaylord Palms Resort in Orlando, FL, runs through May 22.

“This is the 25th year for this conference,” Greco said, “and people tell me they keep coming back because this is the place they get the best ideas for increasing ROI, year after year.”

read full article...