Marketing Your Marketing

Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.

Guerrillas know that all the media work better if they’re supported by the other media. Put your web site onto your TV commercial. Mention your advertising in your direct mail. Refer to your direct mail in your telemarketing. Plants the seeds of your offering with some kinds of marketing and fertilize them with other kinds.

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