Teenage Love: Even Brands Suffer from Broken Hearts

Marketing youth brands isn’t much different than the fickle world of the teenage dating scene, where one week’s catch, is the next week’s loser with no prospects in sight. Youth brands all compete for the same deep pockets that belong to elusive consumers with short attention spans - while trying to win over parental hearts. As a result, marketers are faced with a dilemma: how do we position traditional products as "must haves" and maintain the "cool" factor?

The key is to become best friends with the advertising platforms that teens cherish. Often that means expanding your circle to include new mediums and tools

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