A B C1 C2 D ENational Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.
Aardvark
Not found the marketing term you are looking for? Then please contact the CIM Information & Library Service for advice. Tel: +44 (0)1628 427333 Email: info@cim.co.uk
Not found the marketing term you are looking for? Then please contact the CIM Information & Library Service for advice. Tel: +44 (0)1628 427333 Email: info@cim.co.uk
Above the Line
Advertising for which a payment is made and for which commission is paid to the advertising agency. See also 'below the line' and 'push versus pull promotion'
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