20.5.08

marketing planning - introduction

Introduction

A plan is a way of achieving something. Your revision plan is a way of helping to achieve success in business studies exams. The Christmas present shopping list is a simpler example of a plan – a way of ensuring that no-one gets missed on 25 December.

In business, it is no different. If a business wants to achieve something, it is more likely to do so with a well-constructed and realistic plan.

What does planning involve? Planning involves:

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